#44

Title: Picturing Personhood

Author: Joseph Dumit

Year: 2003

This book provides an interesting look at how brain scans function as signifiers of social meaning when used outside of the lab, within popular culture; while I am interested in visual rhetoric and how images are used to persuade, I feel like much of the intrigue got lost in Dumit's over-use of technical jargon and extensive excerpts from his interviews with brain scan specialists.